Matt Sellwood writes great blog posts. Sometimes challenging, sometimes amusing, always interesting.
As I doff my e-hat at him, though, I'm simultaneously swiping the photograph you'll see below from his latest post. This is because it fits too, too well into a series of ninja marketing coups that the Intellectual Hooligan has been documenting for some time.
Speaks for itself, really.
Oh, and – while on the subject of Mr Sellwood – you should check out the man's Facebook group. He's standing as the Green Party's candidate in Hackney North.