It is the ever-eagle-eyed Rebecca Mosley whom I have to thank for alerting me to this fabulous piece of polish-a-turd marketing that graces the menus of a less-than-family-run public house in Oxford (we just had chips, in case you were wondering).
Wow. That's what I call personal. You mean I can choose what I get to eat? Seriously?
Like all the best innovations, this one opens up a whole new vista of marketing/sales opportunities:
HooliganAir – fly with us and we'll let you select your destination!
Hoolico – the first supermarket to give you control over what goes into your trolley!
Intellectual Dating – letting you meet only the people you actually fancy!
Hooligan Lettings – We Even Throw In Walls And A Roof ... ABSOLUTELY FREE! (TM)
Hool Finance – The New Way To Bank: letting you withdraw money whenever you want.
Ladies and gentlemen, we may have a revolution on our hands.